Brita

Sorry – your tap water sucks. We can prove it.

LITMUS TEST COUPON

We designed a coupon that doubles as a litmus test. The more polluted your water is, the bigger the discount you get on your purchase of any Brita filtration system.

BOTTLE FILLING STATIONS

When you dump your water into the drain, the machine will analyze the contents and give you a readout on the contaminants. Then, it will refill your bottle with fresh filtered H2O.

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SNAPCHAT FILTER

Using object recognition, this filter allows you to snap onto a clear glass of water.

Then, with location services enabled, it shows you contaminants that are most likely present in your particular tap water.

SPEC CAMPAIGN

AD: Taylor Glicksburg