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DON'T BURN YOURSELF OUT
Candles have long been associated with meditation and relaxation. We decided to make the relationship official.
We created the first candles designed specifically with guided meditations in mind.


EVANESCENTS
We turned our sample candles into guided meditation timers. Each is designed to burn for thirty minutes – the duration of our scent-specific guided meditations.

LISTEN
& RELAX


ANIIMATED OOH
We intercepted commuters on their way to and from work. As the day progresses, the candle burns lower.

AD: Erin Nedelman
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