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DON'T BURN YOURSELF OUT

Candles have long been associated with meditation and relaxation. We decided to make the relationship official. 

We created the first candles designed specifically with guided meditations in mind. 

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EVANESCENTS

We turned our sample candles into guided meditation timers. Each is designed to burn for thirty minutes – the duration of our scent-specific guided meditations. 

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LISTEN
& RELAX

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ANIIMATED OOH

We intercepted commuters on their way to and from work. As the day progresses, the candle burns lower. 

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AD: Erin Nedelman

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